Know Where to Host Your Events

An Insight to Thailand

Thailand is the most active location in terms of business promotional activities. The country sees events almost every day throughout the year, promoting different products/services. Hence an event organizer in Thailand is an extremely busy person.

Trade fairs, events, shows, etc. have become an integral part of the marketing tools employed to reach Thai consumers. Event organization is steadily becoming an industry in its own right in Thailand.

Even weddings may be the target of event organizers in Thailand. On entering the new millennium, a mass wedding event ceremony was held at the Queen Sirikit National Convention Center, in which more than 260 couples took part. This event saw some of the finest creations in wedding dresses, invitation cards, flower arrangements, and international cuisine. Every event organizer in Thailand was seeking to take part, as it was a learning opportunity for many of them.

Thailand Caught the Attention of the World

With Bangkok becoming one of the desired destinations for commercial product promotions, infrastructure facilities also are becoming world class. International class hotels, car rental facilities, and tourist spots have made Thailand a true commercial hub in Asia. An event Organizer in Thailand nowadays, does not need to scratch his head to book business suits for his international client and run from pillar to post to arrange for conference hall, trade fair grounds etc.

QSNCC and BITEC are two most favored event management spots for every event organizer in Thailand. Their calendar is heavily booked, always. Facilities including conference halls, product showcase at center stage, audio-video sessions, catering services, and emergency provisions are all readily available. Translation services for foreign customers are also on hand.

Thai consumers are generally more receptive to new brands, whether foreign or domestic, than the average Asian consumer. The Thai government is also making changes in its role and becoming more adaptive to participation in the major events. As a result the world business community is targeting Bangkok to promote their companies, and launch new products. A recent example was the launch of LG-Philips computer devices, which was accompanied by much fanfare. The event organizer in Thailand responsible for this event can claim 100% success, since all business dailies carried news of the launch, and consumers and other associate business partners were made aware of the products. Arrangements for the conference, including speeches, the product showcase, inauguration of the factory, press releases, and a web broadcast were all managed very systematically.

It is surprising to note that important industries such as the leather industry, the fashion industry, computing devices, the automobile industry and many others find Thailand a more convenient country for marketing promotion than many others in Asia. This has given scope for even small event organizers in Thailand to unleash their talent in managing business for international clients. Being the center of the South East Asian economy, Thailand is seeing a surge in foreign brands entering the domestic market. These brands are fast becoming household names and so the event organizers can truly claim success.

The Role of an Event Organizer in Thailand

The role of an event organizer in Thailand is also seeing a change. Managing the event is now just a part of his job. The other parts include event marketing and creating customer interest. Event marketing is giving birth to a whole new genre of marketing tools and ideas. Thailand no longer depends only on advertising to promote a brand, but public relation campaigns are also part of event marketing.

Modern techniques and processes have also caught up with every smart event organizer in Thailand. They are now eager to launch their clients into other parts of Asia as well, leveraging on their resource pool. Web broadcasts and other media communications are making steady inroads on traditional marketing methods.

With tourism being a major industry, every event organizer in Thailand is using novel methods to capture a share of this market. For example, at the conclusion of an international conference, visitors are taken for a tour of Thailand. This has given a new image to the event organizers in Thailand. Not only they are promoting Thai culture but assisting in making a road for further foreign investments in infrastructure development.

Truly, an event organizer in Thailand is now performing a more dynamic role than ever.

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