Marketing Company in Event Management in Asia

Part II

This is the continuation of the first part on choosing a business on event management in Asia. This part will see elaboration on two points, like:

How they should build up their market
How they should present themselves

How They Should Build Up Their Market

This is a very tough and challenging task for any company that is new in event management in Asia. It is not recommended for a new company to invest in advertisements or direct marketing initially. Instead, it is more effective to tap into its own resources, whether they be contacts from their previous experience, or its partners' resources. Contacts can also be acquired from friends and relatives who need this service.

Introducing a new company effectively depends on the company's approach towards the business. If an event management firm in Asia wants to organize events solely for corporations, then preparing a brochure, a web site and making an approach to the marketing department of some business houses can be attempted, but here the result may vary. Generally it is better to exploit your personal or professional contacts at the outset, in order to get the ball rolling.

Apart from that there is web promotion and of course traditional advertising in newspapers and other relevant media.

Networking with allied service providers is an important tool to market expansion and to create new clients. We will discuss this issue in the next part.

How They Should Present Themselves

First of all, a new business entity in event management in Asia, should have an office at premises that are commercial. This gives a professional look to the organization. They must have a logo and a brand identity that portrays what they do. If the company is engaged solely in event management, then, they should broaden their brand horizon. The brand image should be such that they act as an event management consultant, whose aim is to promote business for their client.

They should stress the fact that organizing an event is not the only thing they offer as their service. On the contrary, along with event management, they render services such as crisis and disaster management, program on lead generation, and provide continuous support to the marketing team of their clients by integrating their resources with those of the clients. The company must signify that they are available to the client at any step of their marketing process, and that they arrange for sponsorships, networking partners, media exposure and other allied services as a part of their event management service in Asia.

The business entity in event management in Asia, should also lay due importance their team. The team and their background should be impressive, demonstrating that they are young and enthusiastic. The team should be skilled in different forms of marketing, such as outdoor advertising, public relations, direct marketing, creative designs and brochure creations, sales and networking.

The USP of the company should be its creative talent, unique event theme generation, their allied service portfolio, media contacts, and partner network. Due emphasis should be given to time management and finance management for the client. The company engaged in event management in Asia should also show that they offer service packages, consisting a mixture of main and some allied services and mark them as economy or premium packages.

The package may look like this:

Economy Package

Event Management in Asia and Execution
Event Budgeting and Sponsorship Arrangement
Post Event Reporting

Lay the cost structure in this way: Actual Cost + Cost of Services

Premium Package

Pre Event Market Analysis for the Client's Business
Report Submission on Client's Business
Event Management in Asia and Execution
Budgeting, Sponsorship Arrangement, arrangement of Networking Partners and Strategic Partners for the Event
Event Marketing via Co Branding and Media Exposure
Event Literature and other Brochure Preparation, and Database Management
Event MIS Reporting
Post Event Supporting to the Client's marketing Department

Lay the cost structure as: Actual Cost + Cost Of Services

The above idea is mainly intended for companies in event management events in Asia, so that customers from USA or Europe perceive that the company is market oriented and can tailor their services with respect to the business conditions in Asia.

Event management in Asia - how to market

Due to the open market policy and other factors, an event management business in Asia will yield high returns. But the company must know how to present and market itself .

We help your business to grow, reach us at info@penner-madison.com.

Click here to know more about our event management services in Asia