Consultancy in Direct Marketing with a View to Direct Mailers and Door to Door Approach

(Part 1 of this article - discussed topic like tele marketing and e-mail marketing. In this part of the article, we will have a glance at direct mailing and e-mail marketing.)

Direct Mailers

This is the oldest direct marketing method and its service is still in fashion. Consultancy in direct marketing for a large group company must use this form to reach out to customers. We are specifying big companies, though small to medium sized can use them. But, since its costly so may be direct mailers may or may not be used by all.

But, it is a practice for a big corporate to have a separate section of mailing to customers. The direct marketing consultancy services calls for such an action not only because they can reach new customers, but because of brand visibility and effective marketing communication strategy.

Customers feel remembered and important if they receive personalized mails from a big company and especially when a higher authority signs it. Promotional offers gets a new mileage through this consultancy service in direct marketing.

We will discuss on this issue in detail in CRM and marketing communication in Asia and world over.

Important Points

To launch a direct mailing campaign, you need to know the profile of your target customers. And then there are few things, which you must follow:

1. Select the use of stationaries knowing the customers' profile.
2. Select proper logistics.
3. Select proper copywriter.
4. Use creative designs and make the mail a unique one.
5. Lay adequate importance on the customer by highlighting 'YOU', personal thank you from a higher authority, use return envelopes as a reply back option from the customer.
6. If possible, call, mail the customer to let know he has received the postal mail - this is done to increase communication and lay importance to the customer. It is a follow up courtesy.
7. Always, know that you should not be pushy in such direct mailing campaigns, rather generate an interest about your product, with this follow up courtesy, or reply back envelope. Always mention your e mail and web address.
8. If possible offer some unique scheme in such direct mailing campaign.

All of the above are equally important for direct mailing campaigns. Consultancy in direct marketing speaks for flexibility in marketing plans. This is so because it becomes easier for you to cope with the unexpected results and re direct your plan. Please remember that direct marketing and its consultancy deals with customer database. The approach can make or break your marketing plan. Hence do not play with the customer database.

For New Entrant

If you are a new entrant in the business, always leverage on your partner's resources and push your products via co-branding. This will minimize your marketing effort and investment. But yield positive returns. After forming a core client base, you go direct mailing campaigns. Else, if you hire a list, then do a thorough research on the database, by selecting at random some samples. Then using effective marketing communication either by phone, fax or mail, to ascertain the customer taste and preferences. If they matche with yours, then you go for direct marketing effort.

It is time taking, but direct marketing consultancy services, yields positive returns that is measurable.

Door To Door Approach

Ah!, remember the busy sales man mentioned in the beginning of this direct marketing consultancy article. Do not remember his technique of selling. If you want to embark on a door to door campaign, then learn first to profile your customers based on the location of your target. Learn their consumption power and habits. Learn their spare timing and then knock their door.

Do not ask them to buy your product in the initial meetings. Rather, seek their available timing to introduce yourself. In most cases, you will find that they are impatient to learn about you. But then you say you are there to learn about them. Use complimentary products to ask whether the use, use your competitor's product to know whether they use. Then introduce yourself.

In most cases you will find that the customers had already an idea that you are a sales man. Just let them know that you are not there to push your product, rather demonstrate and offer them some sort of membership benefits. Like a year of detergent at a price much lower than their monthly buys and other such things. Use local cable channels to let them know that you are in their neighborhood. Get familiar with them. Direct marketing consultancy service in this door to door method are still in vogue, but success rate depend on how well you present yourself without being pushy.

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