
Event Planning
Following the pre-event planning process, Penner-Madison provides
clients with the creation, implementation and monitoring of
a master plan, as well as schedule and resource development.
This is complemented by providing solutions to critical logistic
issues, such as event venue, freight, build-up contractors,
audio-visual components, technical support, telecommunications
and accommodation. At this stage the following elements are
also implemented:
• Third party vendor/contractor confirmation
• Venue details
• Direct marketing campaign strategy formulation
• Event premium/giveaway design and production
• Press activity planning
Pre-Event
Planning
Event Planning
Event Management
Event Execution
Event Wrap-up,
Evaluation and Report
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